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Data protection

Data protection provisions of RoFLEX AG
1. The security of user data comes first
RoFLEX AG respects the privacy of all users of the website or the online shop (hereinafter referred to as "the customer" or "the customer"). These data protection provisions form the basis for the processing of personal data and provide information about the type of user data collected from customers by RoFLEX AG, how RoFLEX AG uses this data and what rights the customers are entitled to. RoFLEX AG complies with the applicable data protection laws and processes the personal data only for the purposes for which the data were transmitted.

These data protection provisions are adapted, supplemented or changed from time to time. With every new call or visit to the website, the current, available version applies.

If there should be any contradictions between this data protection declaration and the otherwise applicable contractual or terms and conditions of RoFLEX AG, the provisions of this data protection declaration have priority.

2. Type and purpose of the data collected
The term “personal data” or “personal data” in the context of this data protection declaration includes information by means of which customers can be personally identified.

The processing of personal data is understood to mean any handling of personal data, such as recording, using, storing, disclosing, transmitting or deleting the data.

On the one hand, RoFLEX AG automatically collects personal data when the customer interacts with the website or uses the online shop. On the other hand, personal data that a customer makes available is recorded automatically or manually (e.g. by contacting, creating a user profile or customer account).

2.1 Data that is collected automatically
When you visit the RoFLEX AG website, statistical visitor data is automatically collected about which parts of the website are visited by the customer. Each time a website is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, the customer's IP address, the date and time of the request, the browser used, the operating system, the amount of data transferred and the requesting provider (access data) contains and documents the call. In this context, it is sometimes necessary for so-called cookies (see section 4 below) to be used.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer.

2.2 Data when interacting with RoFLEX AG, for processing contracts, establishing contact and opening a customer account

RoFLEX AG does not automatically collect personal data from customers, such as name, address, telephone number or e-mail address.

On the other hand, personal data is collected from customers if a customer voluntarily provides them in the context of an order or when contacting RoFLEX AG (e.g. via contact form or email). Mandatory fields are marked as such, because in these cases RoFLEX AG requires the data to process the contract or to process the contact and without this the order or the contact cannot be sent. Which data is collected can be seen from the respective input forms.

If a customer decides to open a customer account, RoFLEX AG uses the personal data for the purpose of opening a customer account. The mandatory information requested during registration must be given in full, otherwise RoFLEX AG can refuse registration. RoFLEX AG only uses the recorded personal data for the purpose of using the online shop or the respective offer or service for which the customer has registered. In addition, RoFLEX AG can use the customer's e-mail address to inform them of important changes, such as the scope of the offer, or of technically necessary changes.

After the contract has been fully processed or the customer account has been deleted, the customer's data will be restricted for further processing and deleted after the retention periods under tax and commercial law have expired, unless the customer has expressly consented to further use of the data or RoFLEX AG has agreed to do so reserves the right to use data beyond that permitted by law. The deletion of the customer account is possible at any time and can be done either by sending a message to the contact details given below (see section 9 below) or using a function provided in the customer account.

3. Legal basis for collecting and processing personal data
The legal basis for the collection and processing of the customer's personal data depends on the individual purpose of the data processing. In particular:

- safeguarding the legitimate interests of RoFLEX AG, provided the interests of the customer or fundamental rights or freedoms are not inappropriately impaired;
- the conclusion or performance of a contract; or
- Consent of the customer at the time the personal data is collected. The customer can revoke his consent at any time. For this purpose, the customer can send a corresponding message to the contact details described below. The legality of the data processing that has already taken place remains unaffected by the revocation.

4. Use of cookies and use of data
4.1 Cookies
In order to continuously improve the website for customers, RoFLEX AG can use cookies. Cookies are small pieces of software information that are stored on the customer's computer hard drive by web browsers (e.g. Google Chrome, Internet Explorer or Mozilla Firefox) in order to facilitate the use of the website (e.g. language selection, shopping cart, etc.).

Some of the cookies used by RoFLEX AG are deleted again at the end of the browser session, i.e. after closing the web browser (so-called session cookies). Other cookies remain on the end device and enable RoFLEX AG to recognize the customer's web browser on the next visit (so-called persistent cookies). The duration of the storage can be found in the overview in the cookie settings of the web browser.

Most web browsers automatically accept such cookies, but the web browser can be configured in such a way that they do not accept or save cookies. If you deactivate cookies, however, the functionality of the website may be restricted. Details can be found in the operating instructions or the help function of the web browser.

4.2 Use of the data
The anonymized data, which are recorded by means of cookies when the RoFLEX AG website is accessed, can be used for web analysis purposes, to optimize the website and to measure performance. RoFLEX AG can use third-party providers for this, some of which have their own data protection regulations over which RoFLEX AG has no influence.

RoFLEX AG uses functions of the following web analysis services:

Google Analytics
The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google evaluates the use of the website in order to compile reports on website activity and to provide RoFLEX AG with other services relating to website and internet usage. The IP address transmitted by the customer's web browser as part of Google Analytics will not be merged with other Google data.

The information generated by cookies about the use of the website is usually transmitted to a Google server in the USA and stored there. Google observes the data protection regulations of the «Swiss-U.S. Privacy Shield ”agreement and has signed up with the US Department of Commerce for the“ Swiss-U.S. Privacy Shield »register (information on the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs).

Further information can be found in Google's data protection declaration at https://support.google.com/analytics/answer/6004245?hl=de.

Google AdWords and Google Conversion Tracking
The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

RoFLEX AG uses so-called conversion tracking as part of Google AdWords. When the customer clicks on an ad placed by Google, a cookie is set for conversion tracking. These cookies lose their validity after 30 days at the latest and are not used to identify the customer. If the customer visits the RoFLEX AG website and the cookie has not yet expired, Google and RoFLEX AG can recognize that the customer clicked on the ad and was redirected to this page.

RoFLEX AG learns from Google the total number of users who clicked on the ad and were forwarded to the website with a conversion tracking tag. However, RoFLEX AG does not receive any information with which the customer can be personally identified.

Further information can be found in Google's data protection declaration at https://www.google.de/policies/privacy/.

Google Maps
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

RoFLEX AG uses Google Maps for the visual representation of geographic information. When using Google Maps, Google transmits or processes data about the use of the Maps functions by website visitors, which may include in particular the IP address and location data. RoFLEX AG has no influence on this data processing.

As far as information is transmitted to and stored by Google on servers in the USA, the American company Google LLC is registered under the name “Swiss-U.S. Privacy Shield »certified.

In order to deactivate the Google Maps service and thus prevent data transmission to Google, a customer must deactivate the Java Script function in the web browser. In this case, Google Maps cannot be used or only to a limited extent.

Further information can be found in Google's privacy policy at

4.3 Social Media Content
RoFLEX AG can use social media plugins from social networks such as Facebook, Instagram or Twitter on the website.

When the customer calls up a website that contains such a plugin, the web browser establishes a direct connection to the servers of the respective social network. The content of the plug-in is transmitted directly to the web browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that the customer's web browser has accessed the corresponding RoFLEX AG website, even if the customer does not have a profile on the relevant social network or is not currently logged in. This information (including the IP address) is transmitted directly from the customer's web browser to a server of the respective provider (possibly in the USA) and stored there. If the customer is logged in to one of the services, the providers of the social network can directly assign the visit to the RoFLEX AG website to the profile in the respective social network. If the customer interacts with the plugins, for example using the “Like” or “Share” button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to the customer's contacts there.

These social network platforms have their own data protection regulations over which RoFLEX AG has no influence.

The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as a contact option and the related rights of customers and setting options to protect privacy can be found in the provider's data protection information:




If the customer does not want any of these plugins to be loaded, it is recommended to log out of the relevant social network. Furthermore, various web browsers can be set or supplemented with add-ons (e.g. Facebook blockers) so that the social media plug-ins are not loaded.

5. Newsletter
If the customer would like to receive a newsletter offered by RoFLEX AG, RoFLEX AG needs the customer's email address and other information that allows verification that the customer is the owner of the email address provided and that the receipt of the Newsletter (so-called “double opt-in” procedure). If the customer wants to register for a newsletter as a registered customer, he can give his consent at the time of registration or later using the registration function in the customer account.

With the newsletter, the customer regularly receives recommendations and offers that might interest him. To this end, RoFLEX AG collects and processes personal data relating to the customer's usage behavior on the website, orders from RoFLEX AG and how the customer uses the newsletter (e.g. whether the newsletter is opened or which web URL links are clicked on). RoFLEX AG can evaluate this data for statistical purposes in order to better match the content of the newsletter to the interests of the customers.

The processing of the personal data entered in the newsletter registration form is based on the customer's consent, which he can revoke at any time for the future. The revocation takes place either via the "Unsubscribe" link in the newsletter, written notification by the customer to RoFLEX AG at the address listed below or by deregistering in the customer account. RoFLEX AG uses the collected personal data for the content design and the dispatch of the newsletter. It will not be passed on to third parties for your own (advertising) purposes.

RoFLEX AG saves the personal data provided by the customer for the purpose of receiving the newsletter until the customer unsubscribes from the newsletter.

6. Passing on your data
RoFLEX AG will not disclose the personal data of customers to third parties. This does not apply if the customer has consented to the data being passed on to companies that are not affiliated with RoFLEX AG or if RoFLEX AG is legally, officially or judicially obliged to do so. In addition, if service providers who support RoFLEX AG in data processing, the administration of the website or in any other way as well as in the provision of the products and services requested by the customer, are called in (e.g. parcel or newsletter delivery service providers). These third parties are obliged to maintain the same level of security and data protection as RoFLEX AG.

7. Data security
Unfortunately, the transmission of data over the Internet is not completely secure. RoFLEX AG works with service providers and internet providers who take appropriate technical and organizational security precautions to protect customers' personal data. However, RoFLEX AG cannot guarantee the security of the data transmitted by the customer. Any data transfer is therefore at your own risk.

8. Your information and right of withdrawal
Of course, every customer is free to inform RoFLEX AG at any time - for example in an email - that the personal data should not be used to contact us in the future. Participation in the special services of the RoFLEX AG website, such as the newsletter service, can also be revoked at any time.

In addition, it is possible to obtain information on the processing of the data or to request a copy of the personal data collected via the RoFLEX AG website.

9. Contact
If you have any questions about this data protection declaration or data protection at RoFLEX AG, a customer can contact RoFLEX AG using the following contact details:

Kreuzlingerstrasse 48, 8580 Amriswil

10. Final provisions
Should individual provisions or parts of these data protection provisions prove to be void or ineffective, this shall not affect the validity of the rest of the data protection provisions.

The place of jurisdiction and the applicable law are based on the terms and conditions.